Today, almost everyone knows what hashtags are?
However, not everyone knows the way to use hashtags well. When used properly, hashtags (# signs that help categorize social media content) make it easier for users to seek out related content. The hashtag will help increase the visibility of your messages and boost your social shares. When used inappropriately, however, they will negatively impact your credibility on social media. This will have the inverse effect of decreasing your group action.
The issue is more complicated once we check out hashtag used beyond Twitter, where they’re hottest.
Let’s take a flash to clear up some confusion.
1. Basic hashtag do’s and don’ts.
2. How to seek out and choose appropriate hashtags for your messages.
3. Best practices for every social network.
What Are Hashtags?
Twitter first introduced hashtags to the social media world in 2007. They’ve been confusing marketers and media professionals ever since.
This video provides an honest historical rundown of hashtag history (if you’ll bear with it for quite 30 seconds):
In practice, hashtags are used to categorize social media content into easily navigable lists. By including the #[INSERT KEYWORD] during a tweet or any post on social media, it then becomes visible inline with other posts using that very same hashtag.
How To Research Hashtags For Your Social Media Messages
Sometimes, the simplest thanks to using hashtags are to seek out ones that exist already.
Before you’ll start, though, you would like to truly find those hashtags. Fortunately, there are a variety of tools out there to assist with this process.
Let’s take a glance at a couple of useful options:
Find Hashtags For Twitter On Twitonomy
Twitonomy can assist you to find personalized hashtags that revolve around the content you post on your Twitter accounts. It also can show you the foremost powerful influencers employing a given hashtag, also as who’s engaging the foremost.
You’ll need a premium to unlock this tool’s most useful functionality, but fortunately, it’s affordable.
Discover Hashtags For Twitter And Facebook With RiteTag
RiteTag maybe a hashtag machine for locating hashtags. It also offers up-to-date usage data to point out you ways hashtags are performing within the world. While the premium plans offer more functionality, the essential free plan still offers much utility.
In short, RiteTag is sort of a Swiss Army knife of deep hashtag research and tracking. This video provides an honest run-down of what it can do:
You Can Find Twitter Hashtags With Hashtagify.me
Hashtagify.me is another useful gizmo for locating trending hashtags on Twitter. Plus, it also has a choice to get email updates on trending hashtags also. It offers free and premium plans for all sizes of companies, from individual users up to enterprise accounts.
How To Find Hashtags Directly On Each Network
Finding Hashtags On Twitter
There is an inventory of what’s currently popular and a link to all or any the related tweets on your main prey on the left side of your Twitter newsfeed.
How To Find Hashtags On Instagram:
When you open the Instagram app, you should see a magnifying glass on your home screen:
How To Find Hashtags On Facebook:
You can search hashtags in the Facebook search bar:
How To Use Hashtags On Every Social Network
How To Create Your Own Hashtag
There are times once you might want to make your own hashtag. you would possibly want one to complement an occasion so attendees can track social posts. Or, you would possibly have a singular marketing campaign that needs its own hashtag (rather than jumping on one that already exists).
In these cases, follow this advice:
A good hashtag is:
3. Relevant to the content you’re sharing.
Strike a balance:
1. Make it unique but simple to recollect.
2. Don’t make your hashtag so broad that it’s hard to trace.
Follow These Hashtag Best Practices
Avoid These Common Hashtag Mistakes
Some of the following pointers are basic. Some you’ll never have heard of. But one thing is clear: If you create these mistakes, you’ll miss out on the engagement you were hoping to urge from your social messages.